What is SEO?

SEO (search engine optimization), also known as natural search and organic search, is the process of increasing both the quality and quantity of website traffic, as well as brand prominence, through the search engine results. In the organic search results, web pages and other content such as videos or local listings are displayed and ranked based on what the search engine considers to be most relevant to users. There is no payment to the search engine for inclusion in the organic search results.

SEO is as much about audience intent as it is about the search engines themselves. Successful SEO includes understanding what users are searching for, the information they are seeking, the search terms they are using, and the type of content they wish to consume. Knowing the answers to these questions allows brands to create and optimize content in a way that search engines can find and understand.

What are the Benefits of SEO for Brands?

The majority of online traffic is driven by search engines. The natural search results cover more digital real estate and typically receive more clicks than paid search. In the US, approximately 80% of users click on natural search listings. SEO also delivers longevity. Although optimizations can take a couple of weeks to be reflected by the search engines, once implemented, natural search ranking can be maintained over time.

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Search engine results page for "SEO agency tampa"

Search engines reward websites that provide a good user experience. Providing users with relevant and useful content via easy to navigate and mobile-optimized web pages improves user experience, leading to better brand perception and higher onsite conversion rates. The improved user experience and higher conversion rates benefit all communication channels that drive website traffic.

How does Precision deliver SEO excellence?

Precision provides technical SEO, content optimization and outreach. We begin assignments with a detailed technical audit to assess the website architecture, making recommendations that will improve indexability (by the search engines) and user experience.

Precision conducts an audience behavior analysis to understand what content a brand’s target audience is looking for and the search terms that users are entering into the search engine. We use the analysis to create a content strategy, highlighting the content areas that a brand should build out. Precision optimizes new and existing content for relevant search terms and writes meta data (page titles, descriptions and tags).

 

Precision uses social networks and paid media to share and promote this engaging content leading to quality inbound links, delivering qualified traffic and better ranking.