Retail Media

Retail media is the practice of improving product visibility on retail websites to drive sales. Presence can be gained and improved by naturally optimizing product description pages or by utilizing the respective shopping platforms’ sponsored ad products.

Brands and manufacturers provide product feeds so that online retailers have the most up to date product information such as title, description, images, product identifier, marketing copy, and other product attributes. Like natural ranking on search engines, natural ranking in online retail websites is largely driven by the content in product feeds, as well as availability, price and user ratings.

Precision Delivers Retail Media Excellence.

Storefront Production

In-house storefront setup across online retailers and social platforms.

Attractive and organized storefront creation for brands, with optimized product listings.

Feed Management

Product feed management and optimization.

Organized, optimized, and up-to-date, product information distributed to retailers.

Product Listing Optimization

Optimization of product description pages to drive visibility.

Optimization of all elements of PDPs to ensure optimal visibility and sales volume.

Retail Ad Buying

Retail ads to amplify sales.

Sponsored product, sponsored brand, display (onsite and offsite) and more to maximize market share.

Ad Budget Maximization

Budget re-allocations to best performing SKUs and campaigns.

Daily monitoring of SKU and campaign performance, and movement of budget to maximize returns.

Real Time Reporting

A comprehensive view of sales and customer behavior.

Customizable dashboards to show real-time performance, enabling more informed, data-driven decisions.

What Are The Benefits of Retail Media?

Retail media increases sales. Presence on retail websites is like shelf space in a high street store. More prominent shelf space leads to more sales. Increased presence on online retailers leads to more sales – either from product feed optimization or from sponsored ad products.

Product feed optimization improves consumer experience by sharing the most up to date and useful information with users. Optimized feeds improve product listing ranking, and more up-to-date information allows product listings to reach more qualified prospects.

Sponsored product listings enable brands and manufacturers to appear at the top of online retailers’ search results for queries that are relevant to their products. Ads are cost per click based, so brands and manufacturers pay only when customers click the ads. Brands control how much they spend by setting the budget and choosing how much to bid per click, ensuring campaigns drive a positive return on investment.

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