Meta’s Threads App: Is It Really a “Twitter-Killer”?
What’s Happened? Meta, the parent company of Facebook and Instagram, has rolled out its so-called “Twitter-killer” app, Threads. With...
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Search
- Jun 1
- 3 min
Generative AI Takes Centerstage at Google Marketing Live
What's Happened? After unveiling its AI-powered Search Generative Experience during the keynote at Google I/O 2023, Google continued...
- May 17
- 3 min
Google Unveils AI-Powered Search Generative Experience
What’s Happened? During the keynote at Google I/O ’23, the search-engine giant unveiled the first look at its plans to integrate AI into...
- Apr 10
- 4 min
Will Privacy and Spyware Concerns Topple TikTok?
TikTok’s ascent to the top of Top Downloaded lists everywhere has been almost inconceivably quick. But is the most popular app in the US...
- Feb 21
- 3 min
Google Faces Fresh Antitrust Lawsuit from Department of Justice and Eight States
The speedy rise of AI-powered chatbot ChatGPT has been dubbed the biggest challenge to Google’s search business in recent memory. But...
- Jan 23
- 4 min
ChatGPT and its Impact on Search Engine Marketing
Released to the public in late November, ChatGPT, the highly articulate AI program, has already created quite a stir, with reactions...
- Feb 10, 2022
- 2 min
POV: Google Search Ads 360 Updates: What’s New
What's happened? Google has made updates to the design and features in its Search Ads 360 platform, in an effort to increase productivity...
- Sep 19, 2019
- 1 min
POV: Google Search Ads 360 launches auction-time bidding for Google Search campaigns
What's happened? Google Search Ads 360, the paid search campaign management component of the Google Marketing Platform, has rolled out...
- Feb 27, 2019
- 2 min
POV: Google Search Ads adds Click Share reporting metric and is removing Average Position
What's happened? In February, Google announced a new metric in Search Ads reporting - Click Share. Similar to Impression Share, Click...
- May 31, 2018
- 1 min
POV: Google shortens search results snippets
What’s happened? In December 2017, Google announced that the ideal length of search results snippets (meta descriptions) would be...
- May 4, 2018
- 2 min
POV: Microsoft launches the Microsoft Audience Network (MSAN)
What’s happened? At the Bing Partner Summit, this week, Microsoft announced the launch of its new audience targeted display network,...
- Apr 4, 2018
- 2 min
POV: Google launches Shopping Actions to help retailers in their battle with Amazon
What’s happened? Google has launched Shopping Actions, a new connected shopping experience across Google Search, Google Express and in...
- Mar 2, 2018
- 2 min
POV: Google launches AMP Stories: visually rich tap-through content format
What’s happened? Google has released “AMP Stories”, a visually rich content format for delivering news and information to users. AMP...
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