POV: Google Search Ads 360 Updates: What’s New
What's happened? Google has made updates to the design and features in its Search Ads 360 platform, in an effort to increase productivity...
Search
- Sep 19, 2019
- 1 min
POV: Google Search Ads 360 launches auction-time bidding for Google Search campaigns
What's happened? Google Search Ads 360, the paid search campaign management component of the Google Marketing Platform, has rolled out...
- Feb 27, 2019
- 2 min
POV: Google Search Ads adds Click Share reporting metric and is removing Average Position
What's happened? In February, Google announced a new metric in Search Ads reporting - Click Share. Similar to Impression Share, Click...
- May 31, 2018
- 1 min
POV: Google shortens search results snippets
What’s happened? In December 2017, Google announced that the ideal length of search results snippets (meta descriptions) would be...
- May 4, 2018
- 2 min
POV: Microsoft launches the Microsoft Audience Network (MSAN)
What’s happened? At the Bing Partner Summit, this week, Microsoft announced the launch of its new audience targeted display network,...
- Apr 4, 2018
- 2 min
POV: Google launches Shopping Actions to help retailers in their battle with Amazon
What’s happened? Google has launched Shopping Actions, a new connected shopping experience across Google Search, Google Express and in...
- Mar 2, 2018
- 2 min
POV: Google launches AMP Stories: visually rich tap-through content format
What’s happened? Google has released “AMP Stories”, a visually rich content format for delivering news and information to users. AMP...