Blog, News & POVs | Precision Digital

6 min read

The Top SEO Recommendations Gained from The Google Search Data Leak

What Is the Google Search Data Leak? You may have seen in the news, last week, that following an accidental leak, thousands of documents...

4 min read

Microsoft Advertising Launches Performance Max (PMax) Campaigns

Microsoft Advertising launched Performance Max (PMax) campaigns globally on March 5th. This campaign type is now readily available for...

3 min read

Meta’s Threads App: Is It Really a “Twitter-Killer”?

What’s Happened? Meta, the parent company of Facebook and Instagram, has rolled out its so-called “Twitter-killer” app, Threads. With...

3 min read

Generative AI Takes Centerstage at Google Marketing Live

What's Happened? After unveiling its AI-powered Search Generative Experience during the keynote at Google I/O 2023, Google continued...

3 min read

Google Unveils AI-Powered Search Generative Experience

What’s Happened? During the keynote at Google I/O ’23, the search engine giant unveiled the first look at its plans to integrate AI into...

4 min read

Will Privacy and Spyware Concerns Topple TikTok?

TikTok’s ascent to the top of Top Downloaded lists everywhere has been almost inconceivably quick. But is the most popular app in the US...

3 min read

Google Faces Fresh Antitrust Lawsuit from Department of Justice and Eight States

The speedy rise of AI-powered chatbot ChatGPT has been dubbed the biggest challenge to Google’s search business in recent memory. But...

4 min read

ChatGPT and its Impact on Search Engine Marketing

Released to the public in late November, ChatGPT, the highly articulate AI program, has already created quite a stir, with reactions...

2 min read

POV: Google Search Ads 360 Updates: What’s New

What's happened? Google has made updates to the design and features in its Search Ads 360 platform, in an effort to increase productivity...

1 min read

POV: Google Search Ads 360 launches auction-time bidding for Google Search campaigns

What's happened? Google Search Ads 360, the paid search campaign management component of the Google Marketing Platform, has rolled out...

2 min read

POV: Google Search Ads adds Click Share reporting metric and is removing Average Position

What's happened? In February, Google announced a new metric in Search Ads reporting - Click Share. Similar to Impression Share, Click...

1 min read

POV: Google shortens search results snippets

What’s happened? In December 2017, Google announced that the ideal length of search results snippets (meta descriptions) would be...

2 min read

POV: Microsoft launches the Microsoft Audience Network (MSAN)

What’s happened? At the Bing Partner Summit, this week, Microsoft announced the launch of its new audience targeted display network,...

2 min read

POV: Google launches Shopping Actions to help retailers in their battle with Amazon

What’s happened? Google has launched Shopping Actions, a new connected shopping experience across Google Search, Google Express and in...

2 min read

POV: Google launches AMP Stories: visually rich tap-through content format

What’s happened? Google has released “AMP Stories”, a visually rich content format for delivering news and information to users. AMP...