Blog, News & POVs | Precision Digital

ChatGPT and its Impact on Search Engine Marketing

Released to the public in late November, ChatGPT, the highly articulate AI program, has already created quite a stir, with reactions...

POV: Google Search Ads 360 Updates: What’s New

What's happened? Google has made updates to the design and features in its Search Ads 360 platform, in an effort to increase productivity...

POV: Google Search Ads 360 launches auction-time bidding for Google Search campaigns

What's happened? Google Search Ads 360, the paid search campaign management component of the Google Marketing Platform, has rolled out...

POV: Google Search Ads adds Click Share reporting metric and is removing Average Position

What's happened? In February, Google announced a new metric in Search Ads reporting - Click Share. Similar to Impression Share, Click...

POV: Google shortens search results snippets

What’s happened? In December 2017, Google announced that the ideal length of search results snippets (meta descriptions) would be...

POV: Microsoft launches the Microsoft Audience Network (MSAN)

What’s happened? At the Bing Partner Summit, this week, Microsoft announced the launch of its new audience targeted display network,...

POV: Google launches Shopping Actions to help retailers in their battle with Amazon

What’s happened? Google has launched Shopping Actions, a new connected shopping experience across Google Search, Google Express and in...

POV: Google launches AMP Stories: visually rich tap-through content format

What’s happened? Google has released “AMP Stories”, a visually rich content format for delivering news and information to users. AMP...